Naming, brand strategy, architecture, portfolio strategy.

Where the world is moving.

Everyone trusts Volvo to deliver.

From buses and trucks—Volvo, Mack and Renault—to construction equipment to marine and industrial drive systems, we rely on Volvo hardware and knowhow to get us where we need to go.

Now the rules of the road are being reimagined in two fundamental ways.

The first is coded. As we network every node, matrix every moment, and automate every auto, transportation is transformed. The logistics of who, what, when, where, and how need to be managed more than driven. The macro matters more than any Mack.

The second is engineered. As we go from combustible to electric, from fill up to plug in, the heartbeat of a hundred years is undergoing a transplant. We’re switching systems while the world continues to turn, but no longer turns over.

Enter Logivity. A new cutting-edge tech company. Offering a place to purchase and partner. A way to develop the future. Through a bespoke blockchain platform built on Oracle Cloud Infrastructure ready to handle millions of transport and logistics transactions every day.

What did it take to get here? A sprint, of course. And there’s no better running partner than our friend Liana, founder of LD Collective.

Little time encouraged us to think big. We sketched and scribbled. There were boxes on boxes next to boxes on boxes. Arrows for scenarios. Insights, imperatives, and welcome suggestions.

Call it business-architecture-brand-relationship-portfolio-development-strategy. Or, alternately, an answer to these simple questions: How could it work? What will it take?

All to help Volvo deliver. In a new way. On a new path.


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Strategy, naming, tagline and copy for Farmfront

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Naming for YardNine