As the largest fintech event series in the world, Money20/20 acts as the fulcrum of an accelerating ecosystem, becoming the place where money does business. Where we can meet in Bangkok, April, talk in Amsterdam, June, and close in Vegas, October. Where we need to be and want to go, a ringmaster, party planner, gatekeeper, and king-and-queenmaker. A powerful brand with a big personality. And street food. And robots.

Its skunkworked AI-powered platform, however, while related in audience, stands apart in practice. Twentyfold doesn’t rely on the cadence of the calendar or the serendipity of showing up. The value of Twentyfold is constant, accessible anywhere, and ever-increasing, providing market and market-mover intelligence independent of any handshake, fist bump, or bear hug over a beer. 

The widest, deepest, and most intuitive global fintech dataset covering over 80,000 startups…

At one point, discussing how engaged the audience would be, we drew a wave for Money20/20. For Twentyfold we drew an ascending line. In the future, an analyst in Ankara, partner in Perth, or founder in Fresno may not attend Money20/20, yet lean on Twentyfold. 

So we asked: what’s the relationship between you two?

Money20/20 Connect, for example, is the app attendees use. A name in that vein and everyone thinks event-related. Subordinate. On the other hand, launching an entirely unmoored new brand would be leaving Money on the table.

We decided to reference Money20/20, embedding ‘20’ in the new name. Twentyfold is a big deal. 20x = growth, the kind of opportunity investors are looking for when they sign in and sign on, the bright-eyed promise of fintech itself. Early and exclusive, dynamic and decisive.

Twentyfold
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Some will call the result brand architecture. And it is. But really it’s the right fit. With only two moving parts, Twentyfold—including the choice to write out ‘twenty’—feels like the perfect distance. Relatives living on opposite sides of the same city who are excited to meet in town. Seed round’s on me.

Welcome to the ‘fold. 

Btw Money20/20 is, like LIONS and WARC, an Ascential company. Thanks to the wonderful people at both Money20/20 and Ascential. They ran a smooth, smart process that quickly recognised the right answer.

“Naming is one of the more complicated brand disciplines. It’s horribly subjective and brutally challenging to steer a new name through large groups of smart, articulate, senior and opinionated stakeholders. Luckily, Letterhead are preternaturally adept when it comes to both coming up with outstanding names and, perhaps more importantly, steering them through the legal and political minefields that can undo the very best ideas. 

Twentyfold just fits. Legally, internally and visibly. And with naming, that’s what matters.”

Geraint Jones
Global VP of Marketing
Money20/20