Naming, tagline, headlines, key messages, product naming, copy.
Cannabis is no longer marginal. It’s mainstream.
As the industry scales, the promise of a new industry needs to follow through on its promises. Today not every edible is credible. Or dependable.
Inevitably, cannabis will follow the tried and true paths of other, successful industries.
That means b2b manufacturing solutions that meet standards, make the grade, and pass the test. We’re not eyeballing ingredients and baking brownies. We’re patenting innovative technology to aid large scale production. We’re equipping a global market ready for anyone and everyone, for any use case and every dosage.
We began working with Bill in early 2020. On the Transport Authority journey, Jenny and Caron came on board. Then we enlisted the help of our good friend, Mike Scott, who took the vision and made it visual.
The result is a brand true to its roots. The dream of science. The result of engineering. Capturing the mid-century optimism and, yes, Authority of a General Electric or International Business Machines. Trust us with your molecules.
We’re the squares.
Transport Authority
Engineering the science of cannabis