Naming

Seek shelter.

Garden pods, garden rooms… whatever you call them, during lockdown scrolling for extra space became a thing. Overnight, an established niche became a popup source of invention.

Hully stands out.

Aidan turned to boat-building techniques, taught to him by his father, to turn a fibreglass shell into his first pod. Now his Southampton shop has 30 craftspeople building hundreds.

From home office to art studio, from classroom to shower room, from games room to glamping space, there’s no end to the ways you can use your Hully Pod. 

Bright, modern, with its signature curve, a Hully is a piece of craft and work of art. One you can customise. And, importantly, afford. Comparison shopping can lead to a lot of sticker shock. 

Why Hully as a name? Because Hully works so well in what you’ve just read. And PlasticPods, the former name, didn’t. We searched high and low. To name a place you’re happy to go. 

Hully is right at home. In your garden, in our copy. Hully helps. 


Client quote:

“Well worth the investment! 

As a small start up, we were finding our way through the naming and branding process for the first time. Letterhead were absolutely brilliant to work with and really supported us.

Their creativity blew us away. We were not expecting anything like as many options.  Each one had its own motivation and story.

Their depth of experience helped to coach us through the issues and considerations around naming a company, including choosing one option out of so many lovely choices.

We found them very pleasant and professional. They were open to our feedback, even if our in-house team didn’t agree!”

Clea Relly

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Naming, tagline, key messages and copy for Transport Authority

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Spring 2021 advertising for Superscript