Schur Flexibles, headquartered in Austria, acquired Termoplast and Sidac in Italy. Scandiflex in Sweden and Danapak in Denmark. Drukkerij Zwart, Cats-Hänsel, and Nimax in the Netherlands. UNI Packaging in France. Moneta-S in Slovakia. 

Through this aggressive buy-and-build approach, Schur Flexibles created a leader in highly specialised flexible packaging solutions for the food, pharmaceutical, and cosmetic industries with 22 production sites in eleven countries. 

Looking back, Schur Flexibles needed a name of its own. Formerly a division of four companies within Schur, a Danish family-owned business with a strong reputation going back to 1846, the time had come for SF to declare its independence and clarify its role.

Looking forward, a growing company needed to establish a strong position in a changing marketplace focused on finding sustainable solutions. While uniting dozens of distinct companies and thousands of disparate employees under one banner.

From the press release:

The new name "adapa" is derived from "adaptive packaging" and underlines one of the company's core values, adaptation to a changing world. The new strategy consists of short- and long-term measures that focus on sustainability, organic growth, operational excellence and innovation. 

That’s a simple, sensible reason for being. Adapt to stay Flexible.

A name also needs to work without a backstory. adapa does. The d mirrors the rotated p. The three aaa’s balance perfectly. The visual trick of a near-palindrome. Three simple syllables, alternating vowels and consonants, that work in any language at every production site. 

Oh a final, fun note: while there were multiple rounds of many names, adapa was the first name presented at the first meeting, floated as a favourite. 

The design work was done by our friends at bleed, based in Oslo and Vienna.

“Our new name is an expression of our belief that together we will have a strong and sustainable foundation for future growth" 
Juan Luís Martínez Arteaga, CEO