Advertising copy, radio ad scripts

Something’s off.

We helped Superscript get noticed with Campaign 1

Hi, we’re Superscript!

Let’s keep that going. While we develop a bit of a reputation. 

We’re Superscript. Our plans? We’re super flexible. 

The difference of digital first. Customisable. Right-sized. Month-to-month. Small business insurance that actually suits your small business. Not off the rack. Not too much of this, or too little of that. 

We wouldn’t be ok with that elsewhere. Why accept it with over-egged insurance?

Amounts matter. Like how much. How long. And when. 

Get business insurance that measures up. 

Get business insurance that suits your taste.

Get business insurance that fits right.

Here are the two radio scripts. Our aim? Don’t touch that dial.
 

Ing

We’re all, more or less, in the business of adjusting.
More recordkeeping
Less device beeping
More troubleshooting
Less idle commuting
More quality controlling
Less searching and scrolling
More network connecting
…service perfecting
…partner selecting
…workforce directing
…client prospecting
…payment collecting
And less of the messy rest.

Amounts matter. Like how much. How long. And when.

Getting business right means getting just the right amount of everything, including insurance.

Superscript.
Monthly business insurance shaped around you.

Recipe

Many eggs
Bunch of flour
Thing of milk
Five butter
Lots of sugar
Some baking powder
Punch of zest
Then curd, jam, cream.
Splash here
Dash there
Whip it
Oven it
Ta-da! Not a cake.

Amounts matter. Like how much. How long. And when.

Getting business right means getting just the right amount of everything, including insurance.

Superscript.
Monthly business insurance shaped around you.

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