When a captain falls asleep at the literal wheel? Happens more often than we’d like. 

Reach for this in a genuine Disaster Scenario.

Directors & Officers Liability insurance is designed to protect the D&O’s of a company from personal losses if they’re sued. When deemed wanting and (potentially) found at fault. Liable. Allegedly.

No one at risk goes to work without it. Without a way to manage that risk.

Turns out it’s a hard risk to manage and price. The D&O market fluctuates a lot. A couple years ago the bottom dropped out. 

Is the D&O insurance crisis finally over?

In volatility, two AXA vets, CEO Philippe Gouraud and Managing Director Yoel Brightman, see opportunity. They know D&O. They can grow D&O. And make the numbers add up. 

Together they started a specialist firm. 

Rising Edge is a confident name for a team ready to help reimagine, reshape and realign a market that knows mistakes are made. And covered for.  

Here’s our email to Yoel to help land the name:

Rising = progress
Edge = advantage

sustained growth + competitive advantage

rising prospects + competitive edge

competitive edge over a sustained period of time and growth

coverage means:

progress and growth aren't interrupted (continue rising)

the best and right coverage is a competitive advantage (we provide an edge)

allowing clients to take risks—pursue Rising fortunes and find their Edge—secure and confident in the knowledge that they're backed by Rising Edge.

The brief was for a bold name that would stand out and feel very distinctive from the usual suspects in the insurance world.

Letterhead taught us a lot about the power of naming. They present extremely well to all stakeholders and are extremely passionate, which is crucial and ensures the work resonates. They were masters of their craft, able to illustrate how each name could be used in branding and communications, and would respond to challenges with confidence and conviction.

Letterhead is a creative and intellectual force of nature.

Yoel Brightman
Managing Director
Rising Edge